SEM, or “Search Engine Marketing”, is a form of internet marketing which is used to gain more traffic or visibility from the search engines by combining the process of SEO (search engine optimization) and PPC (pay-per-click advertising).
The process of SEM revolves around two areas:
- gaining traffic through SEO;
- and gaining traffic through paid advertising.
While the results of an effective SEO and PPC campaign appear on the same page of the results pages, the processes involved are different from each other. Specifically, SEO revolves around optimizing your website and figuring out the right set of keywords people will use when looking for your products and/or services. SEM on the other hand, is about paying the search engines so that your site will appear as a sponsored listing in the ads that appear on top of a results page.
What makes SEM or PPC important for your growing business?
No matter how great your products or services are, if people can’t find it, you will surely make no sales or profits at all. While you invest time and money for a SEO expert to get rankings for your website, a PPC campaign can typically draw in massive traffic to your site than an organic SEO does. Depending upon how extensive your campaign is, it could only take a matter of hours, days or weeks for your website traffic to spike up. Through an effective PPC campaign, you could boost up your conversion rates by up to 15%!
What’s the best action to take?
Studies have revealed that a PPC campaign in Google AdWords works best when paired up with SEO rather than doing PPC or SEO alone. By adding up an organic SEO strategy to your current PPC campaign, you could be able to increase the total number of clicks to your site by 25% and yield up profits up to 27% higher than SEO alone.
Through our effective SEM analysis and PPC marketing tactics, we can spike up your web traffic and help you gain an increase in sales in the quickest means possible. By choosing only the most profitable keywords with the most affordable rates, increasing click-through rates and traffic to your website will surely be attainable.