Simply put, Google is the most used search engine in the world and therefore the Google AdWords is the largest PPC network on the web. There is not much competition to Google when it comes to searches by users and search results shown by it which goes into millions of millions. It is incredible to note that majority of the population is on the web and use Google. This gives a grand opportunity for brands to advertise using Google AdWords. There is Google Ads certification course which decision-makers, managers and students can take to lead the next level of growth for organizations all around the world.
If you haven’t yet explored the benefits of Google Advertising, know that big company, as well as small businesses, are utilizing the power of Google AdWords to achieve desired results and marketing goals. This includes driving traffic to the websites, reaching the maximum number of target audience, increasing brand awareness, more conversions and so on. If these are not convincing enough reasons for you to start using Google AdWords, this blog aims to lay down more points to answer why advertising on Google is the best move you can make in 2020.
Instant Results and Unlimited Potential:
One of the best things about Google AdWords is that it delivers instant results. All you need to do is to start an AdWords account, set up ad campaigns and run the ads by allocating the right amount of budget for targeted keywords. As soon as the ad is approved, you will start seeing the results. The PPC network of Google is so huge that you will find more clicks on the advertisement and more traffic will start hitting your website. In other words, it means that you can certainly achieve sales on the same day. Isn’t it amazing?
This is so different from other forms of online marketing tactics because there is no waiting time to see results. Another highlight of Google AdWords is the ability to scale your marketing campaign if it is working well and reaping positive results. All campaigns include keywords that you target. Keywords ranking system works on a bidding system. You can pay more per click and increase the position of keywords. Also, you can add as many keywords as you want. Depending on your budget, you can increase traffic to your website.
Audience-specific Targeting is Possible:
This means that you can use keywords which are in effect searched by the audience. As per the location, time, device, date and other factors, it enables you to target a specific audience. This means that only those are targeted whom you want. As soon as a user searches a keyword on the web relevant to the brand, your ad appears if it is used in the campaign. Unlike the traditional form of marketing which is pushy in nature, here you are answering the user’s query instantly. It redefines the way marketing is conceived and executed.
The Google AdWords also puts your results on the top, above the organic results, if your ad is relevant to the user. It is another advantage of AdWords which can be used specifically to target the audience. All in all, it is fruitful for both users and the brands as well.
Measure Performance with Analytics:
Analytics is one of the finest features of Google AdWords which is transforming how marketing is done in the digital world. The statistics available in the Analytics tool enables you to know how well the campaigns are performing. Deep insights like cost per click, keyword position, and conversion rate – all can be measured and analysed anytime. This gives you the power to know what is working and what’s not and make necessary changes immediately and optimize dynamically. Remember, the budget also plays a key role in determining the success of campaigns. The other benefits are that you are free to start and stop the campaigns as and when required. This is unlike the other online services which ask for fees or commit to contracts.
Other than the benefits mentioned above, AdWords provides the opportunity to beat the competition by increasing the budget. You can easily learn the competitor strategy and use it smartly for your benefit. A large number of businesses across the world are using Google AdWords to achieve digital marketing objectives.
It’s a very fast way to get noticed by people:
As we know that SEO is also very important and it drives relevant traffic but very slow. SEO takes time and works on the basis of the Google algorithm. There are several businesses out there who can wait for six to seven months consecutively, but not all the businesses have the patience to wait. And with Google ads, you can drive more traffic to your website using search ads or images (or display ads), which makes your ads more noticeable and chances of getting good amount clicks, and you can generate more sales and leads for your business.
You will get charged only when some clicked on your ads:
Google does business in a very smart way. Advertising on Google is advantageous but you make sure your keywords have to be perfect and more searchable. Customer visit to your website is more valuable than someone seeing you’re an ad and scrolling past. The main payment model of Google ads is PPC (Pay per Click), you won’t be charge until or unless your ad gets clicked. You will only pay when some clicks on your ad. In reality, you are not paying for exposure, you are paying for the visitors coming to your website.
Earlier it was very difficult to figure out the website visitor’s activity. PPC model means you should know website visitors and the amount that has been spent on your campaign. Using Google Analytics you can track what happens with website visitors who landed to your website as well.
You will have control over the budget:
There is no minimum spends on Google ads, so even small businesses with low budgets can use it. Google has given features where you can set your daily budget. Once you set up a daily budget, Google will check and stop your ads once you reached your daily budget.
Remarketing reconnects you with your customers as well as prospects:
Every visitors that come to your websites, it is not necessary that they would purchase. Google provides a remarketing feature, which lets you serve relevant ads to past website visitors and, that will make them to visit again and engage with your brand. Using Google tag manager you can collect the data visitor’s activity like products they viewed or pages have visited. Accordingly, you can again remarket them by showing attractive ads.
