Vijay Kumar Mishra is an enthusiast SEO Expert in Dehradun India who has an experience of more than 5+ years. His specialization in SEO, SMO, Link Building and Internet Marketing. His ultimate goal is to link search engine marketing, social media, and online businesses to meet the client’s goal.
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.
Local citations come in various forms, for example:
- Company name
- Company name & phone number
- Company name, phone number, & address
- Company name, phone number, address, & website
- Company name, & website
- Company phone number
- And so on.
A complete local citation should include the company name, address, and phone number, which is referred to as your “NAP”. A citation that does not include all three of these is sometimes referred to as a partial citation.
A structured citation is your business information (NAP) on a business listing directory. When you see lists of citation sites, these are pretty much always business listing directories where you can submit your business and get a citation. Example sites for structured citations include:
- Yelp
- Yellowpages
- Superpages
- MapQuest
- etc
If you ask a local SEO marketing company whether your business needs their services or not, they will most likely say yes no matter what. They’re happy to do work for your business. However, you might be paying money for something that you don’t need. When you understand local SEO, you’ll be able to decide what you don’t need, what you can do on your own, and what you should delegate. My hope for all small businesses is that when you hire someone, you’ll know enough about marketing that you will be able to request specific services proven to be effective for businesses like yours.
Local SEO
Local SEO is the term that marketing companies use to describe the tactics that help a brick and mortar location show up in Google local search results. When a potential client does a local search, Google wants to return a relevant search so that you keep using Google over and over again. The businesses Google wants to display are businesses that a friend might recommend if you asked them. There are going to get the lion’s share of the search traffic and clients.
If Google doesn’t think you are relevant to what people are looking for in their area, you won’t show up on the map. If your company isn’t on that map, you are dead in the water. If you’ve got a physical location that clients are going to visit to buy a product or service, you need local SEO.
What is a citation?
A citation is your business name, full address, and phone number. Established companies have citations all over the internet: on their website, in relevant directories, and even on forums where a past customer might be recommending them to someone else. These citations are good indicators that your business is reputable. Below is an example of a Google search that returns a local result.
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