Pay Per Click advertising, or PPC as it is known to most, is an incredibly effective way to advertise any business or services on the internet. You create an ad, bid on some keywords, and if your bid is high enough, when people type those keywords in the search engines, your ad is displayed. Once you get the hang of advertising in this way, you can increase traffic and sales to just about anything you want to sell online. And because this method requires a search engine, the name GOOGLE quickly comes to mind…
While it’s true that Google Ads are the at the top of the pack when it comes to activity and size of advertising audience, they are also usually the most expensive. The fact is, Google Ads are just one of a variety of PPC networks that exist, and savvy marketers are wise to be familiar with others to increase their online chances of success. You may choose to use alternative networks exclusively or in addition to an already existing Google Ad account.
Here is some information to 6 PPC Network alternatives to Google Ads:
Facebook ads- Chances are you have a Facebook profile. But, did you know they also boast one of the most active and robust PPC networks in the world? Facebook PPC network is valuable as the ads appear seamlessly as SPONSORED POSTS among all the other content they see as part of their regular feed. The network includes a function filled ADS MANAGER that allows users to create ads, choose their target market info, and choose how they want to use their budget. A recent addition to this network is the ability to host ads on Instagram as well, as Facebook owns that social media platform as well.
Bidvertiser- Bidvertiser works by partnering with 3rd party websites. When people visit those sites, your ad will be one of those displayed. Bidvertiser shares its ad revenue with its network of sites and because it is not a huge network (as of yet) your cost per click can be relatively inexpensive. Definitely an ad network worth checking into if your budget is limited.
Revcontent- This ad network has generated some major activity since being introduced in 2013. Rather than simply displaying random ads on random websites, RevContent’s model ensures that only RELEVANT content is displayed on its partner websites. For instance, if your product is a dog toy, then your ads (content designed to appeal to dog owners) would be displayed on websites about dogs. The PPC pricing can still be relatively affordable as you can design your own ad spend, and the network can be a huge value to any business as it currently boasts click numbers of over 250 billion per month.
Ad Roll- This network is all about RETARGETING. How it works is, someone visits your website, then, when they are on other sites that are part of the Ad Roll network (which is HUGE) and ad for your website will be displayed. This effort will help cement your website into the mind of the visitor and the continuous reminder will help ensure they come back to check out what you have to offer. While other platforms such as Google do offer retargeting, Ad Roll’s network is incredibly large and will result in visitors to your site likely seeing an ad for you site many times over a very short period of time.
Roundsky- Roundsky is a relatively new member of the online advertising PPC Network community and it prides itself on delivering extremely high-quality traffic in the niche of financial products. The platform allows users to dial in on their exact target market using a total of 20 filters. Included in these filters are geographic information, income information, age and more. If your business offers financial products and services, then Roundsky’s platform should be included in your marketing program. Website owners looking to partner with PPC networks are finding Roundsky to be an attractive program. They offer large percentage commissions and because of their hyper-targeted platform, some of their ads boast conversion rates as high as 85%.
Bing Ads- While it is another search engine-based network, because Bing is smaller than Google, you can secure some fantastic ad rates here and still expect to receive an excellent stream of traffic to your site. Bing Ads also controls the Yahoo ad network as well and the combination makes it the second largest PPC network behind Google. This is a great network for those looking to own keywords in a particular market but have a limited budget to do so.
While much of the ad world has tunnel vision goggles on that are solely focused on GOOGLE ADS, as you can see by the list above, the PPC ad network landscape has plenty of alternatives to choose from. Depending on the size of your budget and your target market, you can utilize one or a combination of any of the PPC networks listed above and create a campaign that is competitive to what you could expect with Google ads and possible even better depending on how well designed and tested your ads are. The bottom line is, PPC advertising works, and Google is not the only player in the game that can deliver results. Take some time to investigate each of the networks above and begin deploying ads and receiving traffic ASAP from some of the top PPC Network alternatives to Google Ads.